Brief and claims
We write the brief from the campaign plan and check every claim against your product information and usage rules before anything is produced.
Campaign creative
Product video that fits the campaign.
KIBPS plans short-form product video into your wider campaign: the brief, the claims that can be shown, the channel it is cut for, and the approval route. Production is handled by our studio partner, KVideos.
Built around your productSupplied assets. Clear claims. A finished social cut.
Where video sits in the plan
A reel is only useful if it has a job in the campaign.
Most product video is commissioned in isolation and then left to find a purpose. KIBPS starts from the campaign: which product, which audience, which channel, which claim, and what the video needs to move.
That brief goes to the studio with the approved assets. You get a video that fits the paid social test, product page or launch it was made for, and one point of contact throughout.
What KIBPS handles
The campaign side of the video.
Built to slot into paid social testing, product-page refreshes, seasonal launches and the campaign systems we already run for clients.
Channel and format fit
We decide where the video runs, how long it should be, what the hook has to do, and how it pairs with the landing page or listing it points to.
Approval and measurement
You approve the direction and the final cut. Once live, the video is measured against the campaign it was made for, not as a standalone asset.
The route
From campaign plan to a video in market.
The same review discipline we use on campaigns and service pages, applied to video.
Place it in the plan
Agree which campaign the video serves, the audience, the channel and the outcome it is expected to move.
Brief the studio
KIBPS prepares the brief, the approved assets and the claims list and hands it to KVideos for production.
Review together
You see a private review cut, agree the revision, and approve the final version with KIBPS in the loop.
Launch and measure
The video goes live in the agreed placement and is reported alongside the rest of the campaign.
Production partner
Produced by KVideos, managed by KIBPS.
KVideos is our dedicated product-video studio. It works from approved images, footage and product information, and delivers a finished social cut with captions, sound and a technical check. Monthly production plans, turnaround and studio terms are published on the KVideos site.
If you only need video and not the campaign around it, go to KVideos directly. If the video is part of a KIBPS campaign, we manage the studio for you and it is included in the campaign scope.
Visit KVideos for plans and pricingStart with the campaign